Ethical Fashion at Two For Joy
Making ethical purchasing decisions has been at the forefront of consumer’s minds for many years now. In fact the Deeper Luxury report, commissioned by WWF UK over 10 years ago, found that consumers' concerns over environmental and social problems are the “greatest cultural shift of the 21st century”.
It’s obvious to see that ethical fashion is high on the consumer agenda with well over half of Britain's consumers thinking that ethical production of clothing is important (according to research from global market information company, TNS Worldpanel Fashion).
However, sadly, the news is still filled with stories about unethical practices in the fashion industry - from the way workers are treated in the manufacturing process to the inflated costs pushed onto customers. It is of course all linked to the desire for increased profit above all other things… but it doesn’t have to be this way and it isn’t for us.
At the core of Two For Joy's brand is the idea of Forever Essentials. Timeless, quality pieces that never date or go out of style. We believe this helps balance out the 'disposable fashion' ideology many other retailers promote.
More importantly, Two For Joy make considerable effort to visit and assess all the locations in which our clothing is made - ensuring the workers are treated fairly.
In addition to this we partner with charities to make sure that some of the profits we make go back into the wider community to make a positive difference. In fact we will soon be launching a gorgeous slogan t-shirt, with 50% of all profits going straight to support a local charity.
We’re proof that a fashion business does not need to be an unethical one and, with more and more brands taking the same approach, hopefully the days of unethical fashion are numbered.