In recent years, the fast fashion industry has changed our outlook on what fashion should look like and it has led to a generation of red sticker bargain hunters who invest little money and emotion into the clothing they purchase. Due to the demand required by the high street, this industry has quickly become one of the most profitable in the world, however it is sadly built upon the blood, sweat and tears of both foreign sweatshop workers and those in our own country.
Thankfully, there is a way we can change this. 2forjoy are here to show you how…
How is the environment affected?
It’s no secret that the fast fashion industry is damaging in a lot of ways. The way the business exploits foreign workers from under-developed countries and the unsafe working conditions are just the tip of the iceberg, and it would shock few to find that the industry is an unstable and unethical one. With regards to the environment, not many people are aware of how our earth suffers for our clothing benefit; with tons of discarded material and clothing being poured into landfills alongside non-biodegradable toxic waste every single day. In addition to this, the dyes used to create this clothing run into the rivers of our earth; subsequently destroying both the aquatic life and polluting many water sources.
What can we do?
Fashion is both a political issue as well as an economical one and it’s hard to ignore that the billion dollar industry contributes to the economy in more ways than one. Thankfully, there are changes that every household can make simply by swapping the high street clothing they purchase for high quality garments created through slow fashion. Just by making this simple swap, consumers can shop till they drop knowing none of their hard-earned cash will contribute towards harming the earth. This is because the ethics of slow fashion adhere to treating our clothes like long-term belongings rather than disposables that can be tossed out once the season is over.
The premise of fast fashion is built upon attracting high street buyers with affordable price tags and never-ending trend changes. Unfortunately, these garments are not made to last longer than a handful of washes and shoppers find themselves in the same stores several weeks later. Slow fashion doesn’t conform to this supply and demand process, meaning that we as consumers can help protect the environment by stretching our wallet slightly further and purchasing higher quality clothing that will last longer than a single season. For more information, speak to a member of the 2for team today!