What are the differences between ‘slow’ and ‘fast’ fashion?

The fashion industry is one of the most profitable and developed industries in the world, worth around $1.2 trillion per year and providing over 800,000 jobs. In fact, with an industry that is continuously changing and evolving, it’s hard to stay on top of the trends that are emerging every season. Both slow fashion and fast fashion play a role in the styles of clothing we have available to purchase yet very few people know the distinguishable differences between them. Here are a few aspects that separate them…

Industry Size

The fast fashion industry is growing rapidly and has a value of around $1.2 trillion each year. By contrast, the slow fashion counterpart is noticeably smaller in size and tends to be championed by small businesses.


Clothing produced through fast fashion is often created from lower quality materials whilst slow fashion opts for fabrics that are generally of a higher quality, sometimes natural and organic. These materials might be sourced locally and may even be recycled.


As the focus of fast fashion is to get the clothing onto the shop floor as quickly as possible, the clothing is often lower in quality with regards to how it is made, the time put into each item and the materials used. On the other hand, slow fashion is made to last, meaning a higher quality garment. Whilst it may have a higher price tag, the quality generally reflects this value.


In order to cater for their market, fast fashion clothing stores introduce new styles regularly in-season and create larger volumes of clothing. In contrast, the slow fashion industry may only bring out new styles each season and therefore produces a lower volume of clothing.


Fast fashion gains its name from the speed at which it is able to produce such a wide array of clothing for the big brands and stores however it is difficult to create clothing at such a rate that the fast fashion industry demands whilst adopting ethical and eco-friendly methods in terms of both workers’ rights and the clothing quality. As slow fashion is made at a much slower rate, each item is afforded the care necessary and the industry works to create a sustainable environment for workers.

At 2forjoy, it is our mission to create quality clothing with a timeless appeal, whilst conducting our business in an ethical way where people are remunerated properly for the work they do whilst causing the least possible harm to the environment. Therefore, we associate our clothing values with slow fashion and everything that the industry stands for. Whilst fast fashion makes up a significant part of the industry, it is the slow fashion movement that allows the culture and value of fashion to be preserved. Please contact us for more information at info@2forjoy.co.uk

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