In fact, the fast fashion industry relies on consumers purchasing low quality goods that are destined for landfill in order to stay afloat. With consumer awareness on the rise, the team here at 2forjoy have decided to use our platform in order to encourage shoppers to swap the landfill for the recycling centre…
Prevents Landfill Pollution
The majority of clothing in today's fashion industry is the result of mass production, which churns out low quality garments that are crafted from cheap materials. In fact, plastics like polyester are often the most affordable way to produce clothing this way. The problem with this is that the clothing takes around 500 years to decompose, releasing toxic gases like methane into the environment and exacerbating an already problematic pollution problem. By recycling and repurposing your clothing, it will avoid its landfill destiny and therefore help prevent further pollution.
The current method of fashion production relies on means that are incredibly unsustainable. After all, the consumer is unwittingly guilty of spending because they want something rather than need it and the affordability of fast fashion promotes this frame of mind. In fact, mass production was implemented in order to keep up with the increased demand in fashion production. Recycling your old clothing and purchasing second hand clothing allows the industry to swap out unsustainable methods for new innovative approaches rather than cutting corners in a desperate attempt to stay afloat.
Protects the Environment
Evidence shows that our love of fashion comes at the cost of the environment and our ecosystem. After all, it takes nearly 5,000 litres of water to make just one pair of jeans and hundreds of thousands of perfectly good clothing is thrown into landfill every year where it adds to the already damaging levels of pollution. By recycling and donating unwanted clothing, the environment can slowly but surely be spared further damage from the production of clothing because consumer demand, in theory, will ultimately reduce.
It is no secret that the fashion industry is the amongst the most harmful industries around. From the ignorance of the general public to the intentional disregard of the biggest fashion companies who know exactly what they are doing, it is important that we all start to make a change.
After all, innovation starts with the consumer! Here at 2forjoy, our clothing is crafted with ethical fashion in mind in order to ensure that we make as little impact on the environment as possible. Coupled with durability and longevity, we are certain that your investment will withstand the test of time, allowing it to be recycled and repurposed many times over! To find out more information, get in contact with a member of the 2forjoy team today.