Fashion with a Conscience
The slow fashion ethos does not only value the way a garment looks but also the production process that was undertaken. From high quality materials to safer working environments, slow fashion is the fashion we know but with a dash of integrity woven into every stitch so that consumers are able to shop with a conscience.
In terms of the global scale, slow fashion is still a relatively small part of the pie, which is why innovation is important. Slow fashion has been reviewing the most conventional production methods and leading the way by creating new fabrics like tencel and bamboo that are much more sustainable yet create the same high-quality attire.
At 2forjoy we work hard in order to increase the transparency within the fashion industry. By increasing this transparency, we can help consumers make more informed buying choices rather than putting up a wall like the fast fashion industry and hiding the ugly truth.
Long Lasting Quality
Making clothing in harmony with the environment is a huge leap forward in terms of ethics, however it also important that clothing is created to a high standard. We believe garments should last beyond a single season. When buying fast fashion, consumers generally need to repeat purchases every 6-8 weeks in order to replace torn, damaged or low-quality garments whereas slow fashion attire is crafted to a higher standard so that it lasts longer.
Care, Respect and Purpose
Living in a society where it is the norm to replace clothing every 6-8 weeks means that we are not able to form a relationship with our clothing. In fact, many people expect their clothing to thread or fall apart after such a short space of time. Since slow fashion lasts much longer and costs considerably more, you are forced to respect it, care for it and give it a purpose to the point where throwing out the item is a difficult task.
Here at 2forjoy we want to ensure that people can shop for clothing without the errors of the fast fashion industry holding them back. After all, the repetitive cycle that occurs is not sustainable for the earth or our bank balance! By investing in slow fashion you will be able to uncover the positives within the fashion industry whilst caring for your own environment at the same time. To find out more about our company ethos, speak to a member of the 2forjoy team today!